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Personal Consumer Issues • Approaching 50, Feeling Pull Of Hedonic Treadmill

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I am not enough of a car person to be able to recognize models on sight. I know a Corvette is a sports car so I assume it is small and low to the ground. From context, I gather a Suburban, or this model Suburban, is a large SUV. I had no idea they were so expensive. For a Corvette, I would have assumed they were more expensive.

When workers come to our house, they often show up in large SUVs or pickup trucks. These give them space for equipment and supplies. A sports car would hardly fit the bill.

I can imagine practical reasons someone might have a pickup truck or large SUV. For a sports car it is more difficult to come up with a reason to need one.

But paying 10's of thousands of dollars for a more expensive toy, be it a watch, a car or whatever, says to me that the purchaser has accepted the consumer pitch that happiness is to be found by consuming large amounts of money on things that one does not need at all. I wish the fancy watch wearing expensive car driving people well but I think they would be happier if they viewed fewer commercials and gave up the idea that spending money=happiness.

Take a walk, read a book, get a workout, eat some healthy food. Reorient one's goals and there is no need to keep buying expensive stuff in an unsuccessful quest that "This time this luxury flipdaddle really will make me happy ". In fact, all it will do is provide a transient boost and soon one will realize that there are even more expensive and even less useful toys out there. And conclude that one "needs" them.
I believe your views are idealistic. Some people own sports cars and have the hobby of taking them to a race track. Learning to drive the car to it and your limits around a winding course. It is one heck of an experience and has nothing to do with some transient boost of opulence. Of course no one needs to take that perfect turn at 50 miles per hour, but it sure does put a big grin on your face when you get that racing line just right. It is like a jet ski. No one needs it, but it does put a smile on your face when you're on one.

Why not have the experience of a jet ski, or sports car if one has the money, and will enjoy the experience. Sure, if you are buying the fancy car to show off to your friends and neighbors, I agree, you wont find happiness there.

Statistics: Posted by EnjoyIt — Sun Sep 14, 2025 12:06 pm — Replies 137 — Views 14289



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